A direct order versus a marketplace order.
The difference is what stays with you.
A piece of every ticket walks out.
Typical 15-30% commission on every order. Customer details stay with the marketplace.
- · Per-order commission
- · No customer profile
- · No reorder, no loyalty
- · You compete on the marketplace algorithm
Standard payment processor fees still apply on card payments. Marketplace commission percentages reflect publicly stated rates and vary by provider and contract.
Everything direct online ordering needs.
Pickup & takeaway
Customers order ahead, you confirm prep time, they arrive when it is ready. Switch pickup times on and they can pick a time later the same day, inside your opening hours. Reduces lobby congestion at peak.
QR table ordering
Tape a code on the table, dine-in customers order from their phone, and the order goes straight to the kitchen.
Online payments
Card and mobile wallet payments with funds settling to your account through your payment provider.
Pay at counter
Customers can also choose to pay in person — useful for cash-friendly cafés and takeaways.
Order tracking
Real-time order status pushed to the customer browser. They see confirmed → preparing → ready without calling.
Loyalty & rewards
Points, punch cards, and rewards stack with every direct order a signed-in customer places — a clear reason to come back to your page, not a marketplace.